Brand for new recycling service

Epsom & Ewell Borough Council

The challenge

Since the new service involved residents swapping their refuse and recycling bin, it was vitally important they understood the procedure. So the brand needed to both sell the benefits of the service and communicate the logistics clearly.

The solution

This simple word-based design expressed both the benefits of the scheme and the practicalities effectively. A Big Switch bin swap graphic with a strong pink and black theme worked in conjunction with the new recycling scheme brand, simply weekly recycling. Mary Gorton Design contributed to the council’s carefully planned communication strategy and designed all the elements needed for a clear process of communication, including bin stickers, leaflets, roadshow material and vehicle graphics.

The graphics had excellent recall with the public – the bin swap process and roll out of the new service ran very smoothly as a result.

I’ve worked with Mary for over ten years as she has shaped the look and feel of our recycling campaigns and launches.

I love working with her. We talk for a bit about our objectives for each project and she quickly understands how to translate that to people through design. Mary’s drafts that hit the mark right from the start, and she very simply expresses our key messages with I-want-to-read-that designs.

And Mary’s clean, clear, intelligent and attractive designs really chime with people, getting the recall and recognition that is the fundamental reason for their existence.

Jon Sharpe
Transport & Waste Services Manag
Epsom & Ewell Borough Council