My work

Brochure design

REIGATE & BANSTEAD BOROUGH COUNCIL

The challenge: to make a dry subject like financial management fun and accessible.

The solution: colourful, stylish illustrations make the booklet look appealing and different from the standard ‘council’ look. The theme of hands is used to give a human dimension.

Client satisfaction rating: ★★★★★

Brand design

EPSOM & EWELL BOROUGH COUNCIL

The challenge: to be unique and instantly recognisable to engage residents but still to sit comfortably within the council’s corporate identity and be generic enough to appeal to its extremely broad audience.

The solution: the simple geometric arrow design reflects the forward looking nature of the project without being clichéd. The colours match the Epsom & Ewell BC logo colours for greater corporate integration.

Client satisfaction rating: ★★★★★

Map design

EPSOM & EWELL BOROUGH COUNCIL

The challenge: to reflect the iconic, historical status of the borough’s flagship park but still be produced within the local authority budget.

The solution: the bespoke illustrated map (produced in-house, keeping the price competitive) reflects the quality of the park and historical detail is shown in feature panels.

Client satisfaction rating: ★★★★★

Vehicle livery

SPELTHORNE BOROUGH COUNCIL

The challenge: to utilise the council’s own vehicles for free mobile advertising as they constantly travel around the borough. A strong graphic motif was needed to carry the recycling message over the varied shapes and sizes of the different vehicles.

The solution: the dynamic curve shape is used in different forms to illustrate the range of recycling streams – whilst keeping its own strong identity. It also works well on all the different shapes of vehicles.

Client satisfaction rating: ★★★★★

Logo design

EPSOM & EWELL BOROUGH COUNCIL

The challenge: to create a recognisable logo for the borough’s trade waste collections which works with the council’s corporate brand.

The solution: a simple rotation of the capital ‘B’ of Bins evokes the characteristic tilt of a wheelie bin – giving the logo a unique identity, whilst keeping the communication straightforward and clear.

Client satisfaction rating: ★★★★★

Campaign design

REIGATE & BANSTEAD BOROUGH COUNCIL

The challenge: to create a powerful image which communicates this emotive issue sensitively, without stereotypes or clichés – and within the local authority budget.

The solution: the image mixes a local photo and a carefully chosen stock library shot with some Photoshop artistry. Combined with simple strong typography, this forms the basis for a powerful campaign with excellent recognition and recall.

Client satisfaction rating: ★★★★★

Design for recycling

WAVERLEY BOROUGH COUNCIL

The challenge: to present the prosaic information about what can be put in which bins, in a clear, accessible and attractive way.

The solution: graphic illustrations are used communicate the complex information clearly. They also look much more appealing than photos of rubbish.

Client satisfaction rating: ★★★★★

Campaign strategy

EPSOM & EWELL BOROUGH COUNCIL

The challenge: to create a visual communication campaign to help residents to understand the logistics of the recycling service change and react positively to it.

The solution: with strategic involvement from the start, Mary Gorton Design helped identify the communication needs. The simple word-based design answers need to express both the benefits and practicalities of the scheme clearly.

Client satisfaction rating: ★★★★★

Promotional design

GUILDFORD BOROUGH COUNCIL

The challenge: to present complex recycling information succinctly on a small fridge magnet.

The solution: the information is displayed in image form which communicates more clearly than words in the limited space available.

Client satisfaction rating: ★★★★★

Campaign design

WOKING BOROUGH COUNCIL

The challenge: to encourage younger people to apply to be a councillor.

The solution: the iconography of texting and emojis resonates with the target audience and also provides a strong, engaging visual theme.

Client satisfaction rating: ★★★★★