My work

Campaign design
SPELTHORNE BOROUGH COUNCIL
The tag line: ‘NO RUBBISH EXCUSES’ inspired the creative concept of incorporating the message into the image of the actual rubbish. The litter says it all and packs a punch emphasizing the unacceptability of littering.
“I can confirm that Mary is a delight to work with and is very talented at interpreting what we discussed over the phone and turn it into great work.”
Jennifer Medcraff
Head of Communications, Spelthorne Borough Council

Animation
EPSOM & EWELL BOROUGH COUNCIL
Since kerbside recycling is complex, it’s important to communicate the correct detail – as ‘the wrong things in the bins’ is a constant headache for councils. This video distils the complex message into a memorable and playful story.
“I’ve worked with Mary for over ten years as she has shaped the look and feel of our recycling campaigns and launches. Her clean, clear, intelligent and attractive designs really chime with people, getting the recall and recognition that is the fundamental reason for their existence.”
Jon Sharpe
Transport and Waste Services Manager, Epsom & Ewell Borough Council

Brand Design
THE PRISON PHOENIX TRUST
The brief was to develop this small but effective charity’s home-grown logo into a clean and consistent brand which reflected their professionalism. The scope, which covered all aspects of the visual identity, including posters, flyers, packaging, e-newsletters, an email signature and a quarterly newsletter, was detailed in a Brand Guidelines document.
“Mary’s skilful approach has broadened the engagement with our work and reinforced our credibility in prisons and our supporters.”
Selina Sasse
Director, The Prison Phoenix Trust

Vehicle livery
SPELTHORNE BOROUGH COUNCIL
Spelthorne’s new electric minibus needed a livery which was part of the family of existing electric vehicles but also communicated its unique purpose. The colourful graphics are used to tell the visual story of the Spelride service.
“Mary’s experience working with both local authorities and vehicle fitters brought clear benefits. She had the practical and technical skills to translate the design into the finished product; liaising with our transport team and the wrap producers to ensure the process flowed smoothly and a great result was achieved.”
Jennifer Medcraff
Head of Communications, Spelthorne Borough Council

Map design
EPSOM & EWELL BOROUGH COUNCIL
This bespoke illustrated map (produced in-house, keeping the price competitive) reflects the iconic, historical status of the borough’s flagship park with historical detail shown in feature panels.
“Mary always understands what we want from the start and has a great responsive, can-do attitude. I would not look anywhere else.”
Samantha Whitehead
Streetcare Manager, Epsom & Ewell Borough Council

Design for recycling
SPELTHORNE BOROUGH COUNCIL
This set of 12 postcards, along with the corresponding social media images, educates residents about which items are not accepted in Kerbside recycling in the borough. Clear illustrations and colorful backgrounds from the council’s brand color palette make the practical information easy to understand and memorable.
“Mary is so easy to work with. She understands my thoughts and translates my ‘scribbles’ into designs which work. Her designs bring clarity and increased engagement to our campaigns.”
Duncan Laidlaw
Senior Waste & Recycling Officer, Spelthorne Borough Council

Logo design
EPSOM & EWELL BOROUGH COUNCIL
The borough’s trade waste collections needed a recognisable logo which works with the council’s corporate brand. A simple rotation of the capital ‘B’ of Bins evokes the characteristic tilt of a wheelie bin – giving the logo a unique identity, whilst keeping the communication straightforward and clear.
“Mary completely understands us and knows our preferences. She is very responsive, replying to emails the same day, and is incredibly easy to work with.”
Callum Atkins
Business Bins, Epsom & Ewell Borough Council

Illustration
SPELTHORNE BOROUGH COUNCIL
The brief was to produce a fresh, colourful banner design which promoted the market generically. This was achieved by using a flat colour illustration which gives a flavour of content of the stalls, without being too specific.
“It was a pleasure to work with Mary. She was easy to talk to and straight away grasped what we needed. The banners have been very well-received and we have already had great positive feedback from local retailers.”
Francesca Lunn
Service Monitoring Officer, Spelthorne Borough Council

Report design
CAFOD
This 88-page Annual Report features clean design and consistent typography, following CAFOD’s brand style. Despite its complexity, it was assembled swiftly to meet the client’s requirements, yet with careful attention to detail, resulting in an effective and professional document.
“I’ve felt consistently confident throughout this whole project as Mary is so good with both the overall look and feel and the fine details too. Working with Mary lifts the pressure.”
Roland Unwin
Visual Communications Manager, CAFOD

Document design
IFAS
IFAS needed a styling for their technical documents which reflected their established brand but also was clear and easy to use. The resulting design uses clear typography with set styles for page headers, headings, tables and diagrams, creating an effective framework for conveying critical information.
”Mary’s extensive design experience enabled her to transform our content-heavy guidelines into a clean, easy-to-read document, accessible to busy clinicians. She took the time to understand our needs, balancing her advice with sensitivity to our ideas.”
Professor Catherine White
Medical Director, Institute for Addressing Strangulation